Nmarketing mix and consumer behavior pdf

Variables are increasingly recognized as being sources of competitive advantage in the marketing and management literature. The impact of marketing mix on consumers buying behaviour. This research is conducted to find out the impact of marketing mix, customers characteristics. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. Marketing mix and consumer behavior shahram gilaninia 1, mohammad taleghani 2, nadia azizi 3 1 department of industrial management, rasht. This study attempts to analyze marketing mix factors influencing the purchase decision. Relationship between marketing mix and consumer behaviour. Let us use a few examples to explain the link between the marketing mix and consumer behaviour. Marketing mix free download as powerpoint presentation. The marketing mix allows a marketer to better relate to the identified target market. The denim and jeans industry which include some internationally recognised brands including levis, lee and pepe understand that within their target range, we include the young crowd.

The impact of factors influencing the buying behaviour on. Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. Pdf abstract in the current commercial world, every organization gives high priority to satisfy their customer expectations. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. The influence of marketing mix variables on consumer buying. Long lasting insecticidal nets llins in nairobi county. Marketing mix is the combination of strategies and activities that companies use to sell their goods and services. It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops then from buying it. Traditionally, the marketing model employed by most businesses focused on the four ps and prioritized the business over the consumers. Shanthakumary milroy christy mahenthiran aloysius senior lecturer, dept. The impact of marketing mix, consumers characteristics. Learn vocabulary, terms, and more with flashcards, games, and other study tools. With the study guides and notes written by fellow students, you are guaranteed to be properly prepared for your exams.